So yesterday 78 Violet, aka Alyson & AJ Michalka, released the new music video for their single Hothouse which has just been released today I believe?! Firstly, I'd like to say I have been a fan of Aly & AJ since the 2007 album "Insomniatic"and I think everyone can probably say they loved Potential Breakup Song when the Miley and Mandy show came about! I've continued following the sisters on twitter etc and have been wondering when they would start releasing music again and I'm quite pleased to say that although they've matured their music hasn't vastly changed and their voices are recognisable with the same style of music.
The video starts off with a very lengthy monologue, which has been all the rage in music videos lately (I still stand by the fact Lady GaGa created the craze and everyone was soon to follow!). The dialogue usually contextualises what you see in the video which is debatable in this case but there is an explanation on how their mother's advice has steered the sisters out of destructive relationships and how together they are on a quest to find paradise. It all sounds very poetic but doesn't say a lot about the seven minute long visuals or the song itself really aside from the fact is is called Hothouse and there are plenty of shots of them prancing about in a hothouse. There are also plenty of references to how close they are as sisters, "I have my sister, I can do without you" and "you don't know me, how could you know me if you don't know her" .. which personally I find quite strange because me and my sister could not be more different and I can't see myself every embarking on a journey to freedom through hothouses (greenhouses to us english folk) and sprawling countryside with her. I suppose it is quite nice for them to share their bond with the world and show themselves as what can only be described as soul-mates.
"So I left with her, we took our way out, for something free, completely unlike you and I". The video is made up of lots of hippie, boho-chic and ethereal beauty which completely suits both Alyson and Amanda and makes for an aesthetically pleasing video and finally after 3 and a half minutes of babbling, the song starts. I like the black and white shots mixed in with the video and I suppose the clips inside the hothouse are quite unusual and visually pleasing because the girls are so stunning and the flowers compliment their light skin and hair.. also reiterating the lyrics "you're a hothouse flower".
Overall Hothouse is a pleasant listen and fits the video styling well with a mix of acoustic and folk-pop which is a slight change in pace from their old material but I think their music has taken a nice turn and I look forward to seeing what else they bring out.
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